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DTV View Consumer Survey Report Series
A Series of Consumer Survey Reports from Lyra Research
The revolution in digital technologies is changing the television landscape forever. No longer satisfied with passive viewing, changing consumer preferences are dramatically altering digital television business models from the creation of content, to the purchase of services and products, to distribution and promotion strategies.
This report series enables television-industry management and marketing professionals to better understand consumers' perceptions, adoption intentions, and use of specific digital television technologies and services and helps them to gauge the impact of those views on their current and future business models. The in-depth consumer data provided in each report assists industry leaders to plan new products and services, develop marketing strategies and messages, and assess the likely market response to specific features and functions.
Leveraging research for a complete picture of consumer behavior
Each DTV View survey focuses on a different facet of emerging digital television technologies, while maintaining common threads to enable clients to leverage findings from one survey to the next. DTV View surveys probe market attitudes toward leading-edge industry developments, reality-test commonly held assumptions, and provide valuable consumer feedback on experimental product and service concepts.
The result is a cohesive picture of consumer behavior and intentions, with commentary and advice on what it all means.
DTV View surveys focus on consumer behavior to answer questions such as:- Which consumers are most/least likely to adopt new technologies?
- What products and services do customers want, and how will they use them?
- Which features and functions are most compelling?
- How are consumers confronting the transformation of television technology?
- What is the viewing behavior of select demographic groups?
Breadth of coverage with strategic insight and cutting-edge commentary
DTV View delivers 10 PDF reports annually, each featuring succinct, focused coverage on digital television topics in service, content, product, or promotion areas. The reports feature unique analytical insight and thought-provoking commentaries designed to further industry and market knowledge. DTV View is required reading for professionals in digital TV industries, including content and service providers, technology developers, equipment manufacturers, advertising agencies, and affiliated digital TV businesses.
Following are focus areas and examples of specific topics that these timely consumer surveys will explore:
Services
Digital Cable
Satellite TV
Video-on-Demand and Pay-per-View
Content
Interactive TV
HDTV Content
Ad Viewing Behavior
Products
Digital Video Recorders
HDTV Displays
Retail/Promotions
DVD Rental and Purchase Behavior
DTV Retail Sales Channels and Promotions
DTV View Survey Report Series
Pricing
Each report in the DTV View consumer survey series can be purchased individually. Reports are prices at $595 each and are delivered in PDF format.
You can also purchase all ten reports in the series for $5,000.
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DTV View Survey Report Series
Free DTV View E-Mail Briefs
Download Free Sample Survey Report
Market Studies
Custom Research and Consulting
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