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The Market Impact of DVRs
| Lyra's new DTV View study, The Market Impact of DVRs, combines in-depth market information, consumer survey data, segmented forecasts, and insightful analysis of digital video recorder (DVR) trends in the U.S. digital television (DTV) market. The rapid rate of DVR adoption requires industry executives to understand, anticipate, and respond to market developments that will impact their business. DTV View's DVR study provides the data and insight needed to formulate business strategies and plans in this changing market. | |
Content creators, multichannel service providers, television advertisers and ad agencies, consumer-electronics manufacturers, and technology developers will all find this study invaluable for their businesses.
Study Description
The Market Impact of DVRs includes the following:
DVR historical overview:- DVR technology
- key industry vendors
- industry trends
Findings of a new (2005) U.S. consumer survey of DVR users, focusing on:- time-shifting behavior
- ad-skipping behavior
- attitudes toward recorded versus live program viewing
- desire for multiroom DVRs
- desire for Internet connectivity in DVRs
- desire for DVR playback on portable devices
- differences between early and later DVR adopters
- comparison with 2004 DVR user survey findings
Five-year U.S. market forecasts of:- unit shipments of standalone DVRs and DVR-capable DVD recorders
- unit shipments of cable-, satellite-, and telco-provided DVRs
- unit shipments of DVR-enabled home computers
- DVR service revenue
- recorded versus live program viewing
- ad skipping versus ad viewing
- high-definition versus standard-definition program recording
Analysis of the impact of DVRs on:- content creators
- television advertisers and ad agencies
- cable-, satellite-, and telco-TV service providers
- consumer-electronics manufacturers
Price: $3,995
For more information or to order, contact Melissa Turner by phone at 617-454-2612 or by e-mail at mturner@lyra.com.
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