|
Lyra's Custom Research and Consulting Group performs customized research and studies for a broad range of imaging industry clients seeking help with their research, planning, or analysis efforts. This group is staffed with individuals possessing a wide range of competencies, including product development and marketing, primary research, and IT and management consulting. The Custom Research and Consulting Group designs and delivers tailored research and consulting solutions to clients--solutions that blend extensive industry expertise with professional market research and analysis disciplines.
Why Custom Research and Consulting?
The Custom Research and Consulting Group delivers Lyra's trademark market-savvy, objective research and analysis services to clients seeking to expand their businesses, position and market products or services, or make sense of industry events or trends. Lyra's Custom Research Group staff are experienced industry executives, management consultants, and market research professionals, with backgrounds in designing and executing primary and other research for leading industry companies.
Recommendations, Advice, and Strategy
Clients turn to Lyra's consulting services organization for recommendations, advice, and strategies for product development, product management, R&D, planning, business development, marketing, competitive analysis, advertising, and market research. Clients range from dominant industry players to smaller manufacturers, from independent product development organizations to product distributors, from prospective OEMs to firms considering entry into a new market.
Typical Projects
The Custom Research Group has capabilities in the following critical business areas: product launch strategies, new product research, focus group design and execution, competitive analysis, market intelligence, and management consulting. Typical Custom Research projects have included competitive analyses of specific market segments and players, evaluations of product plans, reviews of market strategies, analyses of product launches, advertising awareness studies, and business-plan development.
Inquiries to Lyra's Custom Research Group can be sent to custom@lyra.com. To discuss a specific research project or consulting need, contact John Mc Intyre, Vice President of Custom Research, at 617-454-2619.
|
|
DTV View Survey Report Series
Free DTV View E-Mail Briefs
Download Free Sample Survey Report
Market Studies
Custom Research and Consulting
|