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U.S. DVR Service Revenue to Top $3 Billion in 2010

Findings highlighted in comprehensive new Lyra Research DVR report



NEWTONVILLE, MA (October 5, 2005)—The latest report from Lyra Research's DTV View group forecasts that digital video recorder (DVR) service-subscription revenue in the United States will grow dramatically from approximately $500 million in 2004 to more than $3 billion in 2010 (see chart). Service revenue is derived from the monthly fees that most DVR users pay to TV-service providers or to third-party DVR vendors such as TiVo in order to receive advance program listings and use the recorder's full suite of functions.


As detailed in the new report, The Market Impact of DVRs, Lyra projects that by 2010, nearly 90 percent of DVR service-subscription revenue in the United States will go to cable-, satellite-, and telco-TV providers, which stand to gain further by leveraging DVRs with their other offerings.

According to Steve Hoffenberg, principal analyst for the DTV View report series, "Our latest DVR user survey demonstrated continued leaps in satisfaction levels among DVR users, which will increasingly translate into additional benefits for TV-service providers, including churn reduction and incremental bundled service revenues from Internet and telephony." Hoffenberg adds, "Simultaneously, the installed base of third-party DVRs, particularly DVD recorders with built-in hard disk drives, will continue to grow rapidly, but the majority of such units will be sold with free program listing services, and thus will not generate subsequent DVR service revenues from end users."

Building on Lyra's knowledge base and foundation of digital television consumer surveys, the new report, The Market Impact of DVRs, expands Lyra's report series to include comprehensive DVR market forecasts. This in-depth report is 115 pages in length, features 59 charts and tables, and includes the following:

  • DVR historical overview
  • Technological developments affecting the market for DVRs
  • Findings from an extensive new 2005 survey of more than 750 DVR users in the United States, including:
    • time-shifting and ad-skipping behavior
    • interest in multi-room and portable DVRs
    • interest in network connectivity for DVRs
    • comparisons with 2004 DVR user survey findings to derive differences between early and later DVR adopters
  • U.S. DVR market forecasts through 2010, including:
    • unit shipments of:
      • cable-, telco-, and satellite-provided DVRs
      • standalone DVRs
      • removable media recorders with hard-disk drives
      • PCs with TV tuners
    • installed base of DVRs
    • household penetration of DVRs
    • number of revenue-generating subscribers and average monthly DVR service fees
    • breakdown of DVR users' TV watching (during broadcast versus time-shifted)
    • standard-definition versus high-definition program recording
    • commercials skipped by DVR users as percentage of total U.S. TV commercials
  • Analysis and impact of DVRs on:
    • content creators
    • television advertisers and ad agencies
    • cable-, satellite-, and telco-TV service providers
    • consumer-electronics manufacturers
For more information or to order this report, visit www.dtvview.com.

About Lyra Research
Founded in 1991, Lyra Research is a recognized leader in market, product, and technology information and analysis focused on the imaging and digital television industries. Lyra's researchers and analysts provide decision-critical support and market intelligence to more than 2,000 clients worldwide. Lyra's services include leading industry newsletters, market reports, advisory services, conferences, Webcasts, and custom consulting.

CONTACT:
Andre Rebelo
Marketing Manager
Lyra Research, Inc.
617-454-2658





















 
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Contact:
Andre Rebelo
Marketing Manager
617-454-2658