Women and Digital Television: She Wants Her DTV!—Lyra Research has released a groundbreaking new DTV View report, Her DTV: Women and TV-Technology Survey, 2005. Based on a survey of more than 1,800 women and a comparative sample of more than 400 men, the report examines gender as a factor in the adoption and usage of a wide range of digital television products and services, including digital-cable and satellite TV, digital video recorders (DVRs), video-on-demand (VOD), and high-definition television (HDTV).

TV Viewers Want to Play Along with Game Shows—Among interactive-TV features, playing along with game shows such as Jeopardy and Wheel of Fortune generated the highest interest in a new DTV View survey from Lyra Research. Respondents rated their level of interest in 15 different features and functions that can be enabled by interactive television (iTV).

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